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Why I built Süla

I’ve been a hairstylist for 25 years.

For most of those years, I had a problem I couldn’t solve. Clients would sit in my chair with dry hair, fading colour, itchy flaky scalps doing everything right but not seeing results. What I kept noticing was how much things changed after a house move. Blondes who suddenly couldn’t hold their colour. Others who’d struggled for years and then moved somewhere new and things improved. 

I filed it away but never fully joined the dots. Then it happened to me. 

My skin had been chronically itchy for as long as I could remember. I tried everything! Blamed my hormones, my diet, my products. Nothing explained it. After one house move it got a little better. Then we moved rural and it cleared up completely. But my blonde hair started going dull. Then we went on a holiday to Canada and within days the itch was back. It was the chlorine. I was sure of it. That’s when I started researching shower filters and testing what actually worked. Slowly Süla started to take shape.

It wasn’t the products or me it was the water all along. I started Süla because I could no longer un-see it the effect water has on our hair and skin. For every client who’d blamed themselves, their genetics, their budget, their lifestyle I wanted a real answer. 

Süla is a 15-stage wellness shower filter, carefully sourced and brought to New Zealand. It’s not a miracle cure. But if you’re already doing all the right things and still not seeing results, filtered water might just be the missing piece. The step that makes everything else finally click.

Deb x